An internal link refers to a page linking to your own page. It’s not like an external link, which is a link that points to another website.
Your website’s navigation links are one example of an internal hyperlink. Another example is a hyperlink in a post that points to a page of your website’s service or product.
Both users and search engine crawlers use internal links for content discovery on your website.
Users will use links to navigate around your website in order to find what they’re looking at. Search engines use these links to search for and collate the information found on your website.
Google considers internal links crucial for search engines. Google will use links from a website to discover more about your content. This allows them to determine the best place to rank your content in their search results.
Google can use a high number of linking pages to a page on your site to indicate high-quality content. These links count both internally and externally, so it is vital to have a solid internal linking strategy.
You must ensure that all pages and blog postings on your website link to important content areas wherever possible.
One example is if you were a plumber. You could have an article on the website about geyser clocks. This article should explain how geyser clocks work, the costs, and typical electricity savings.
In order to increase your website’s electricity bill reduction content, add an internal link. This could be an article about heat pumps or geyser blankets.
A visitor to your geyser timing article would find it beneficial that they have a variety of options for further reading. This encourages them to visit your site and allows them to find more ways to cut their electricity bills.
Search engines can also benefit. They’ll also be able to see the related content and follow the links.
These internal links are very powerful now in search engines.
It is important to make sure that the most important content you have is being seen by search engines and your readers.
Look through all the pages on your website. You should consider which pages are the most important to someone when they make a buying decision. These pages and blog posts that are high-value should be your top priority.
You should create internal links for each page or blog post. These links should offer a path for readers to follow in order to learn more about a topic.
This should be done whenever new content is created. To make sure your website is producing the best content possible, you might be able to dedicate an hour or so each month.
When you have an excellent internal linking strategy in place, it will allow your visitors to find your most valuable content and stay longer on the site. It will help search engines understand your website better and allow them to rank your website higher in search results.
We offer an optional SEO service that will allow you to discuss internal linking strategies.
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