Today I want to share some information regarding SEO (Search Engine Marketing) with you.
The common belief is that you can purchase SEO services and your website will be at the top of search results.
SEO isn’t as simple as picking up a piece of merchandise at your local shop. It’s an investment in strategy and takes time to implement.
It is similar to going to the gym. You may be looking to gain muscle or shed some weight.
Even though you might make some progress by going to the gym only once and having a single workout, there will be no improvement. A single session in the gym will make little difference.
It is possible to see improvements if your gym visits are continued for a while. It is possible to gain muscle mass and lose weight by consistent, consistent exercise.
This is SEO. The first step to SEO success is the creation of a strategy. The strategy should then be executed over time.
A good friend of mine once said to me: Consistency beats ability.
How does this tie into SEO? It boils down, you must do the basics of SEO right every time. It doesn’t matter if you do it once or twice, but all the time, every day, each week, and every month.
Most SEOs will state that it can take between 3 and 6 months for good results.
I call it BS. There are ways to speed up the process, but it’s important to be realistic about how much your website can achieve.
Referring to the …. Example in the Gym
Let’s see how two different people compare. Jeff is a couch potato for his whole life. Tony has been active in running and in an indoor soccer team.
Tony and Jeff both signed up for the gym that had just opened in their community. Can Tony or Jeff expect to see the same results within a month of joining the gym?
Perhaps not. Tony is very fit and enjoys running and indoor soccer. So he can get more results than Jeff.
What does this mean?
It simply means that each website’s current level of “fitness” is different. First, you need to assess how fit (or unhealthy) your website is now.
Contact us if you’d like to see how well-fitted your website is. We will perform a free five-minute video review.